VBJ – launch of Tulips at Anna Nagar showroom – Press release and Images



An exclusive rose-cut diamond jewellery collection now comes to Anna Nagar! 13th March 2019, Chennai: Vummidi Bangaru Jewellers (VBJ) today unveiled their collection, ‘Tulips’, which is inspired by the grace of the tulip flower, in their Anna Nagar store for their patrons in the neighbourhood. It is a collection that has revived an age-old diamond cut called rose-cut. The elegant evening wear that showcases a regal grandeur and flawless craftsmanship was showcased at VBJ showroom (Anna Nagar) in Chennai amidst select guests and esteemed patrons of the brand. Speaking on the occasion, Mr. Jithendra Vummidi, Managing Partner said: “VBJ has always been at the forefront of offering the latest in designs. It is our privilege to offer the exquisite range of new designs to our esteemed customers in Anna Nagar. Tulips is the 5th Signature collection from VBJ. This collection is perfect for the Indian skin palette and will surely raise the bar for a novel trend this year. Our in-house creative team had come out with this design after understanding the taste of today’s evolved and well-travelled customers.” The mesmerising rose-cut diamond was first made famous in the 16th century and today using the latest technology, the collection is conceptualised and crafted at VBJ Creative Centre. The Tulips collection has a clever mix of modernity and classic overlays, ideally suited for the woman of today. Natural elements have a comforting visual effect, and in jewellery designs they are beautiful reminders to appreciate and treasure nature’s gift to us. The elegant collection is inspired by the subtle appeal of tulips using rose-cut diamonds set in rose gold, invoking an aura. The shapes and cuts of diamonds resemble the petals unfolding in a bud. The natural forms of Tulips are artistically captured with intricate details giving them a realistic form. Retaining its classical nature, the product range evokes style with elegance. The charm of the rose-cut diamonds of the Tulips collection has been accentuated by the characteristics of the marquise and round-brilliance cut. It will transform the jewellery-buying experience into a fine art that cannot be put into words for jewellery connoisseurs. Tulips – Designed to be timeless; Destined to be Heirlooms

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