MARKS AND SPENCER CELEBRATES ITS 75TH MILESTONE AND EXPANDS ITS FOOTHOLD PAN-INDIA
Bollywood Actress Shruti Hassan inaugurates the store in Chennai to celebrate M&S’ 75th milestone in the country
Marks & Spencer (M&S), the iconic British brand has today celebrated a major milestone – the opening of its 75th store in Chennai and another store in Hyderabad. The new 9900 square foot store in VR Mall Chennai showcases the best of Marks & Spencer’s quality clothing across Womenswear, Menswear, Kids wear, Lingerie and Beauty from the brand’s latest collection. The opening demonstrates the brands continued commitment to India, the fastest growing international market for the company.
The latest openings mean M&S today has 76 stores across 32 cities and is expanding its presence. M&S has already opened six stores in the last 48 days, besides an increasing presence in online marketplaces.
Alongside opening stores, M&S’s latest efforts in India also include a new campaign with a deep understanding of the evolving Indian customer. Last month Marks & Spencer launched its first India only marketing campaign ‘Rethink’ to continue to remain relevant to the market and offer bespoke services to their customers. With Rethink M&S offers expert style advice and aims to become the ideal fashion partner to help Indian customers rethink their style and overcome their style dilemmas. There is also a presence of in-store stylists in select stores to guide consumers to break fashion boundaries and bring more versatility to the wardrobe.
At the heart of M&S’ clothing offer is exceptional quality and versatile style teamed with the latest international trends and fashion. All Marks & Spencer collections are designed and developed by a team of skilled international in-house designers based in London. The stores opened today will showcase the SS19 range which goes right from confident stripes, to tonal dressing to ginghams, to two toned stripes, to clashing prints, to florals, animals and tonal outfits. The collection is tailor made so consumers can choose from a wide range of edits that has something for all occasions and moods- be it Holiday wear, Casual or Party wear. Lingerie and sleepwear collections offer vibrant color palettes and delicate prints across a variety of styles alongside a dedicated beauty offer of skincare, fragrance and bath and body products.
Customers visiting M&S’s new stores will be able to shop M&S’s latest great value season collections, including fashionable wardrobe essentials, casual attires, quality footwear and accessories, starting at INR 599 in Womenswear, INR 999 in Menswear, INR 499 in Kidswear, INR 499 in Lingerie and INR 399 for Beauty.
The store offers a wide range of exclusive collections right from confident stripes, to tonal dressing to ginghams, to two toned stripes, to clashing prints, to florals, animals and tonal outfits. The collection is tailor made so consumers can choose from a wide range of edits that has something for all occasions and moods- be it Holiday wear, Workwear, Casual or Party wear. Lingerie and sleepwear collections offer vibrant color palettes and delicate prints across a variety of styles alongside a dedicated beauty offer of skincare, fragrance and bath and body products.
Mohit Bhayana, Head of Retail, Marks & Spencer said: “We are really delighted to be crossing the 75th milestone and opening a new store in Chennai today. The city has great potential as we see customers here demonstrate a taste for the international fashion and quality we offer to our customers across the world. Our collections, uniquely tailored for our Indian customers, have proved extremely popular across the country and we are looking forward to welcoming the Chennai community to our new store.”
The Bollywood actor Shruti Hassan looked chic in a stunning M&S animal print dress paired up with a black blazer to complete the look. Commenting on the launch, she said, “I love the fact that Marks & Spencer is now expanding its presence so rapidly in India. It has always been one of my favorite brands and I keep coming back to M&S for its great quality, cool prints with vibrant colors and the perfect fit.”
Notes to Editors:
About Marks & Spencer in India
Marks & Spencer opened its first store in India in 2001 and in April 2008 signed a Joint Venture with Reliance Retail to form Marks & Spencer Reliance India Pvt Ltd.
M&S now has 76 stores across 32 cities including Delhi, Gurgaon, Noida, Amritsar, Mumbai, Pune, Kolkata, Bangalore, Chennai, Kochi, Baroda, Bhopal, Surat, Kanpur, Hyderabad and Chandigarh.
Established in 1884, Marks & Spencer is one of the UK’s leading retailers.
Marks & Spencer is committed to making every moment special for its customers, through its high quality, clothing that it offers in over 1,463 Marks & Spencer stores worldwide and online.
Internationally, Marks & Spencer trades in 57 markets, with over 400 stores and an online presence in 33 markets.
For more information please visit: http://corporate.marksandspencer.com/