CEAT strengthens its association with Renault for the launch of their new MPV ‘Triber’


CEAT strengthens its association with Renault for the launch of their new MPV ‘Triber’

Mumbai / Chennai, 19th June 2019: CEAT Limited, a leading Indian tyre manufacturer today announced its association with Renault for their new car ‘Triber’ in the sub-4m MPV space. In the past, CEAT has partnered with Renault for the launch of their Hatchback KWID. CEAT’s Fuelsmarrt tyres are specially customized for this car category and will be available in the 165/80R14 size. CEAT’s Fuelsmarrt tyres are designed to provide low rolling resistance for better grip and fuel efficiency.
CEAT Fuelsmarrt tyres for the new Renault Triber come with interlocked blocks that have optimum deformation for more stability. The optimized tread pattern andnew generation compound with functionalized polymer ensures that the tyres provide a first of its kind low rolling resistance in the 14 inch category in India. The tyres low rolling resistance is specially designed as per the industry standards for the MPV segment that is popular amongst families because of the convenience they offer in terms of carrying capacity. Additionally, the tyres ensure that the driver enjoys a comfortable noise free experience with better grip in both dry and wet weather conditions.
Commenting on this association, Mr. Amit Tolani, Vice President -Marketing, CEAT Ltd said: “In the past few years, CEAT has landed multiple big ticket OEM entries including major international and domestic auto players as a part of our overall strategy. Our partnership with Renault for the Triber is based on our consistent performance and long lasting commitment. This ensures that CEAT as a brand is the preferred choice by many OEM’s. We are glad to deliver Fuelsmarrt tyres as per Renault’s expectations of low rolling resistancefor better grip and fuel efficiency while maintaining high standards of safety of the vehicle.”
About CEAT Ltd (www.ceat.com):
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.

About RPG Enterprises (www.rpggroup.com):
RPG Enterprises, established in 1979, is one of India’s fastest growing business groups with a turnover of Rs. 23000 Cr. The group has diverse business interests in the areas of Infrastructure, Tyre, Pharma, IT and Speciality as well as in emerging innovation-led technology businesses.

RPG Group
Manjira Sharma – DGM, Group Communications – 9619123061 | manjira@rpg.in
Sumeet Chatterjee – 9820340650 | sumeet@rpg.in

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