Chennai, 30th September 2019: “A daughter might outgrow your lap but she will never outgrow your heart”, goes a famous saying. As we watch every girl grow into a fierce, beautiful woman there is an underlying emotion of celebration for every parent with every achievement on her way. Celebrating this joyful spirit of daughters, Meera, the flagship hair care brand from the house of CavinKareunveiled a digital campaign titled, “#flyhighdaughter” in commemoration of International Daughters Day.
The digital campaign aims to focus on how mothers are supportive of daughters when they are kids but may become restrictive when they pursue their career choices.The campaign from Meera promotes the idea of acceptance of every daughter’s dreams & choices irrespective of their age & stereotypical biases.
Commenting on the campaign, Gayatri Kabilan, Category Head, Personal Care from CavinKare, said “The only way to do scale heights is to do what you love.Daughters of India are achieving great strides in their career by pursuing their passion. Meera, a brand that is part of every daughter’s life, is happy to be rolling out the digital campaign #flyhighdaughter, that celebrates the cheerful spirit of daughters and motivates them to go after their dreams.”
The #flyhighdaughter campaign is available across all its social media platforms of CavinKare and WorldOfMeera. The video can also be accessed at https://www.youtube.com/watch?v=FVw-b8Bzp-o&t=24s and https://www.youtube.com/watch?v=NFXFK7LJwQI.
It isMeera’s tribute to all daughters on international daughter’s day and wishing them the power to fly higher.