Fujitsu General to focus on the Mass Indian AC market for rapid growth

Fujitsu General Ltd (FGL), founded in 1936, head quartered in Kawasaki, Japan, is a leading Japanese company (listed in Tokyo Stock Exchange) engaged in the field of Air Conditioning and IT, offering a full range of technology products, solutions and services. FGL employs over 7800 people worldwide and has 6 manufacturing facilities and 5 R&D centers.

Mr. Etsuro Saito, President & Representative Director, Fujitsu General Ltd. Japan, while addressing the media today in Chennai said that “the Indian Room Aircon market is already crossing 7.0 million units mark this year and growing at 10 to 12% annually”. This presents us with the good opportunity to increase the market share by focusing on the lower end models which have a greater acceptability in the Indian market.

Fujitsu India launched a slew of new models of Inverter Split Air conditioners. “These new models are designed to deliver cooling even at 55°C and have wide operating voltages range (155 to 280 Volts). These models come with CPTA (Cooling Power for Tropical Application) technology which enables the products to deliver cooling over 80% of its rated capacity even at 46°C which means they have low derating effect”.

Mr. K C Poovaiah, Head of Sales & Marketing said “these technologically innovative products will definitely enrich the consumer experience by taking the cooling performance to the next level. Currently the brand commands a price premium of over 50% and we would like to reduce the end consumer prices by about 10% to make the brand more affordable. There are 24 models ranging from Rs.25,000 to Rs.150,000/- and we target a market share of 6% in the next 2 to 3 years”.

Answering questions about setting up a manufacturing unit President Saito said that India is favorably suited but no decision can be taken without the growth of their market share. Poovaiah added that it does not make business sense to invest in a factory until they see volume growth.

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